Question 1

The ________ Web is,or will be,described by metadata,making it easier for a broad range of applications to identify and utilize data.

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Question 2

With the dramatic increase in smartphones,tablets,and other mobile devices,companies need to make sure their websites and content can be found via search engines on mobile devices.What two issues must be addressed to optimize mobile websites so they are readily found by search engines?

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Question 3

If $2,000 was spent on a campaign that led to a $6,000 increase in sales,the campaign's overall financial effectiveness as evaluated by ROAS would be $ ________.

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Question 4

With metadata,the content of these files can be labeled with ________ that describe the nature of the information.

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Question 5

________ refers to the user's personal characteristics that impact how relevant the content,commerce,and community are to an individual

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Question 6

________ engines develop recommendations based on some combination of the methodologies such as content-based filtering,collaboration filtering,knowledge-based and demographic systems.

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Question 7

________ engines proactively identify products that have a high probability of being something the consumer might want to buy

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Question 8

The semantic Web is one in which computers can interpret the meaning of content or data by using ________.

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Question 9

________ search focuses on finding information in a particular content area,such as travel,finance,legal,and medical.

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Question 10

What is intent of black hat SEO tactics? How does Google attempt to deter websites from using black hat SEO tactics? List 2 examples of black hat SEO tactics.

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Question 11

________ search tools attempt to extract words from questions such as "How many countries are there in Europe?"

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Question 12

Identify and explain the two types of search listings that are produced by SEM strategies and tactics.

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Question 13

What are 2 metrics used by PPC (pay per click)to gauge the effectiveness of their campaigns? Briefly describe each metric.

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Question 14

Businesses need to stay up-to-date with advances in semantic search so that they can continuously optimize their sites to increase traffic from major ________.

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Question 15

List three search technologies that impact business.Briefly explain the function of each.

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Question 16

Context defines the________ of the user;for example,trying to purchase music,to find a job,or to share memories with friends and family.

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Quiz 6: Attracting Buyers With Search, Semantic, and Recommendation Technology