Question 1

Digital dependents are the first generation to have grown up surrounded by digital devices and Internet connectivity.

Accepted Answer

The answer of Digital dependents are the first generation to...

Question 2

Using a fraudulent text message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is ___________.

Accepted Answer

Smishing is the act of using fraudulent text messages to trick individuals into revealing confidential data. Phishing is similar, but typically involves email or phone communication. Cloning refers to creating a fake identity or copying an existing one. Vishing involves using phone communication to trick individuals into revealing confidential data.

Question 3

GPS systems use ____________ to determine where the GPS device is located anywhere on the earth.

Accepted Answer

GPS systems use a network of satellites that transmit signals to the GPS device. The device then calculates its location based on the time it takes for the signals to reach it from the satellites.

Question 4

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.

Accepted Answer

The statement is not completely accurate. While retailers may use SMS promotions, there is no clear indication that they are using YouTube videos as a primary means of growing their SMS database.

Question 5

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on a near field communications (NFC)device in order to transfer funds to Macy's.

Accepted Answer

Customers can pay for products at Macy's using Google Wallet by tapping their phones on an NFC device at the register to transfer funds.

Question 6

To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.

Accepted Answer

The statement is true, as many retailers are indeed using mobile check-in strategies and partnering with companies like Foursquare and Shopkick to take advantage of the growth of mobile device use.

Question 7

Unlike retailers that are frustrated by the phenomenon of in-store shoppers using smartphones for comparison shopping,Macy's Backstage Pass Program encourages shoppers to access product information and promotional videos using QR codes and SMS.

Accepted Answer

This statement states a fact about Macy's Backstage Pass Program encouraging shoppers to use their smartphones to access product information and promotional videos using QR codes and SMS, making the statement true.

Question 8

Some retailers are frustrated by showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores and online shopping sites.

Accepted Answer

Showrooming can be frustrating for retailers as it can lead to customers leaving their store to purchase from a competitor with a lower price.

Question 9

When GPS information is added to map layers containing things like store names,customer names,traffic pattern data,etc. ,it creates a ___________.

Accepted Answer

Adding GPS information to map layers containing various data creates a Geographic Information System (GIS), which enables analysis, visualization, and management of geographic data. The GIS can be used for various purposes like urban planning, emergency response, and business intelligence. A GeoDatabase is a type of database used to store and manage geographic data. A Mobile Map System is a software application used to navigate maps on mobile devices, and a Geographic Warehouse is not a commonly used term in GIS.

Question 10

While most businesses currently operate their e-commerce and mobile channels separately from the traditional retail channel,it is expected that strategies integrating the customer experience will emerge resulting in omni-channel retailing.

Accepted Answer

This statement is true. Many businesses are already working towards creating a seamless customer experience across all channels, known as omni-channel retailing.

Question 11

Modern retailers will increasingly rely on data analytics to distinguish patterns or trends in consumer shopping behavior across channels to identify the best ways to satisfy customer needs.

Accepted Answer

With the rise of digital shopping and multiple channels for customers to purchase goods, retailers are turning to data analytics to better understand consumer behavior and tailor their strategies to meet the needs of their customers.

Question 12

In today's retail environment,the consumer is more empowered than ever to find the lowest price available for a product or service.

Accepted Answer

With the widespread use of the internet and mobile devices, consumers now have easy access to information and can compare prices from multiple retailers before making a purchase decision. This has increased competition among retailers to offer the best value to consumers.

Question 13

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers simply tap their phones on an augmented reality device in order to transfer funds to Macy's.

Accepted Answer

Macy's does not currently accept Google Wallet as a form of payment.

Question 14

Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is ______________.

Accepted Answer

Phishing is the act of using fraudulent communication to trick the receiver, typically through email or instant messaging, into revealing critical information that can be used for identity theft or other malicious purposes.

Question 15

Using a fraudulent voice message to trick the receiver into revealing confidential data such as account numbers,passwords,or other identifying information is _____________.

Accepted Answer

This is known as vishing, which is a type of social engineering scam where attackers use a fraudulent voice message to trick the receiver into revealing confidential data such as account numbers, passwords, or other identifying information.

Question 16

In addition to paying bills through wireline banking or from ATMs,a number of companies are now providing their customers with the option of paying bills directly from a cell phone.This trend is proving particularly attractive to mobile users in __________.

Accepted Answer

Mobile payments are proving particularly attractive to mobile users in developing countries where traditional banking services may be limited or inaccessible, making mobile payments a convenient and accessible alternative.

Question 17

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages.

Accepted Answer

This statement is true, as retailers such as Macy's are using SMS marketing to grow their database of customers who have opted in to receive promotions and coupons via text message.

Question 18

The path by which consumers pursue purchases today is often linear and predictable.

Accepted Answer

The path by which consumers pursue purchases today is often complex and unpredictable, with consumers utilizing multiple channels and touchpoints before making a purchase decision. This is known as the consumer decision journey, which includes stages such as awareness, consideration, evaluation, and post-purchase evaluation.

Question 19

Because of intense competition,retailers cannot afford to be too conservative,or they risk losing out to competitors with technologies that enhance the shopping experience,reduce costs,and integrate sales channels.

Accepted Answer

This statement is true. Retailers face intense competition and need to adopt technologies to stay competitive and offer a better shopping experience while reducing costs and integrating sales channels.

Question 20

Duplicating the Electronic Serial Number (ESM)of one phone and using it in a second phone is called ___________.This allows the perpetrator to have calls and other transactions billed to the original phone.

Accepted Answer

Cloning is the process of copying the ESM of one phone and using it in a second phone. This allows the perpetrator to have calls and other transactions billed to the original phone. Phishing, smishing, and vishing are types of social engineering attacks that attempt to steal sensitive information through fraudulent means, but they do not involve cloning.

Quiz 8: Retail, E-Commerce, and Mobile Commerce Technology