Question 1

Which of the following is one of the most widely used social media management systems by large and small companies?

Accepted Answer

B)Companies may utilize in-house systems or may partner with a company like Salesforce for enterprise-level management.Whether on a small or large scale,one of the most used systems is Hootsuite.

Question 2

Which of the following is not considered one of the five basic models for social media structure?

Accepted Answer

B)The five basic models for social media structure are Centralized,Hub and spoke,Dandelion,Holistic and Organic.

Question 3

Which multi-layered hub and spoke model is appropriate for companies with strategic business units (SBUs)that still represent a core brand?

Accepted Answer

B)The dandelion model is essentially a multi-layered hub and spoke model.It is appropriate for companies with strategic business units (SBUs)that still represent a core brand.

Question 4

Sun Microsystems tells its employees that whether in the actual or virtual world,their interactions and discourse should be respectful and professional.Which of the following is this an example of?

Accepted Answer

C)Companies need to develop,adopt,and publicize a social media policy among employees.Many companies will recognize that these employees can act as powerful brand ambassadors when they participate in social media.

Question 5

What are the three components of a social media policy?

Accepted Answer

E)The WOMMA guide encourages organizations to make several decisions and include those in an organization-wide social media policy.

Question 6

Which of the following completes the sentence,'An organizational document that explains the rules and procedures for social media activity for the organization and its employees is also known as a _________'?

Accepted Answer

C)Companies need to develop,adopt,and publicize a social media policy among employees.Many companies will recognize that these employees can act as powerful brand ambassadors when they participate in social media.

Question 7

Zappos takes advantage of the fact that many of its employees participate in social media vehicles-and these enthusiastic team members promote the company in the process.Which social media structure is most likely being used at Zappos?

Accepted Answer

B)In the distributed structure,no one person owns social media.Instead,all employees represent the brand and work social media into their roles.Zappos does have a well-developed social media policy in place to guide employee behavior in social communities.

Question 8

The social media department functions at a senior level that reports to the CMO (Chief Marketing Officer)or CEO and is responsible for all the social media activations with which social media structure?

Accepted Answer

A)The potential problem here is that all social media activity may not be adequately represented.Is customer care going to be good if social media marketing is housed under marketing rather than customer service?

Question 9

Which of the following describes the organic structure for social media in an organization?

Accepted Answer

E)In the organic structure,no one person owns social media.Instead,all employees represent the brand and work social media into their roles.This is implemented through training and used across the organization.The danger here is that the content can end up off message.Any employee can sign up to respond to customer queries on Twitter.That means the company cannot control what employees say.Therefore,the company must have a well-developed social media policy in place to guide employee behavior in social communities.

Question 10

Which of the following exists within the social media policy and refers to the basic expectations for employee behavior in social communities?

Accepted Answer

C)Standards of conduct: Standards of conduct in a social media policy refer to the basic expectations for employee behavior in social communities.At a minimum,WOMMA recommends that the standards require that all online statements about the business be honest and transparent.

Quiz 2: Strategic Planning With Social Media