Question 1

Coca-Cola's Placelists campaign provides a good example of how marketers are using which of the following to share brand messaging?

Accepted Answer

C)Placelists is a social music app hosted by Spotify.

Question 2

This compilation of data allows for media analysis and social media commentary on a large scale.

Accepted Answer

C)The result of the data is known as the TV Genome.It allows for media analysis and social media commentary on a large scale.

Question 3

Social media talent agencies like Niche and GrapeStory represent which of the following?

Accepted Answer

D)Social media talent agencies like Niche and GrapeStory represent social media celebrities.

Question 4

Why should marketers consider social music sites as possible ad vehicles?

Accepted Answer

E)Like games,these social sites offer targeting and reach capabilities.Advertisers can target using age,gender,preferred music genre,and location.Ad impressions are charged on a CPM basis (cost per thousand).A benefit with social music is that production may be provided by the site (at least for Pandora and Spotify at the time of this writing).

Question 5

The organic development of Twitter communities around programming like Scandal has allowed people to converse about shows in real time.This is an example of how marketers are using which of the following to share brand messaging?

Accepted Answer

A)Still,we glean more from what we see and hear if we share it with others.That is clear from the organic development of Twitter communities around programming like Scandal.

Question 6

ClickZ defined which of the following as 'technology that supports communication and social interaction in either the context of watching television,or related to TV content'?

Accepted Answer

D)ClickZ dubbed 2014 the year of social TV.It defined this as '"technology that supports communication and social interaction in either the context of watching television,or related to TV content'.

Question 7

Which technology firm,acquired by Twitter,identifies content in television and ties that content to social media conversations?

Accepted Answer

A)That's pure social media,but marketers can leverage that power.How? Twitter knows.It's acquired Bluefin Labs,which has technology that identifies content in television and ties that content to social media conversations.

Question 8

Which of the following is considered to be in the realm of social music?

Accepted Answer

C)iTunes,Amazon Music and Google play are considered to be part of social commerce.

Question 9

For social TV to be considered social media marketing,it must meet which of the following objectives?

Accepted Answer

D)For social TV to be social media marketing,it not only needs to be designed to meet marketing objectives,but also must be participatory and shareable.

Question 10

Biggie's endorsement of BarkBoxes is an example of how marketers share brand messaging through which of the following?

Accepted Answer

D)Brands will utilize celebrities for affinity or expertise in advertising,they will leverage them for reach in social media.Even dogs are getting in on the game! Check out Biggie's endorsement of BarkBoxes.

Quiz 7: Social Entertainment