Utilitarian value is the immediate gratification that comes from experiencing some activity.
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Q6: A company that focuses on value creation
Q7: Situational influences are unique to a time
Q8: In the context of Customer Relationship Management
Q9: Every product's value proposition is made up
Q10: The Consumer Value Framework (CVF) represents consumer
Q12: Utilitarian and hedonic values are mutually exclusive.
Q13: Value can be modeled by playing between
Q14: The object or activity that allows something
Q15: The same act of consumption cannot provide
Q16: A corporate strategy deals with how a
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