
Situational influences are unique to a time or place that can affect consumer decision making and the value received from consumption.
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Q2: Cognition refers to the feelings experienced during
Q3: Worth to a consumer is actually a
Q4: A marketer's offering does not create value
Q5: Marketers can maximize the value they receive
Q6: A company that focuses on value creation
Q8: In the context of Customer Relationship Management
Q9: Every product's value proposition is made up
Q10: The Consumer Value Framework (CVF) represents consumer
Q11: Utilitarian value is the immediate gratification that
Q12: Utilitarian and hedonic values are mutually exclusive.
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