An automobile marketer is interested in studying the internal influences that affect the psychology of the potential buyers of luxury automobiles. The marketer would most likely be studying the:
A) cultural values of the potential buyers.
B) social status of the potential buyers.
C) attitudes of the potential buyers toward brands.
D) effect of acculturation on the potential buyers.

Question

Quizplus · Accepted Answer

The marketer is specifically interested in the attitudes of potential buyers toward luxury automobile brands, indicating a focus on internal influences related to brand perception and potentially personal values and preferences. Cultural values (A) and social status (B) could be considered external influences, and while acculturation (D) could have an impact on attitudes and perceptions, it is a broader concept than the specific focus of this study.

An Automobile Marketer Is Interested in Studying the Internal Influences