In the context of Consumer Value Framework (CVF), timing is considered a(n) _____.
A) virtual influence
B) situational influence
C) social influence
D) internal influence

Question

Quizplus · Accepted Answer

Timing is considered a situational influence in the Consumer Value Framework (CVF), as it refers to the specific circumstances or context surrounding a purchase decision that can influence a consumer's evaluation of the product or service. Examples of timing as a situational influence may include the time of day, week, or year, as well as temporal factors such as urgency or need for the product.

In the Context of Consumer Value Framework (CVF), Timing Is