
In the context of Maslow's hierarchy of needs, the most basic needs are addressed with hedonic value.
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Q9: The behaviors that result from hedonic motivation
Q10: Utilitarian motivation is a drive to experience
Q11: Consumers are more likely to recall autobiographical
Q12: In a marketing context, salespeople and service
Q13: Consumers act to maintain things the way
Q15: Schemata are developed and reinforced through actual
Q16: Research shows that consumers who are in
Q17: The behaviors that are aimed at changing
Q18: A consumer needs some degree of involvement
Q19: Consumer emotions influence how marketing messages are
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