Consumers act to maintain things the way they are, and their wants are a function of the need driven by homeostasis.

Question

Quizplus · Accepted Answer

Homeostasis is a biological concept referring to the tendency of an organism or system to maintain stability and balance. In the context of consumer behavior, this means that consumers tend to prefer products and behaviors that help maintain their current state or equilibrium. This aligns with the idea that consumers are generally risk-averse and prefer to avoid major changes or disruptions to their lives, which could upset their current homeostatic balance.

Consumers Act to Maintain Things the Way They Are, and Their