The value-expressive function of attitudes provides a positive expression of the type of person a consumer perceives himself or herself to be and the values that he or she holds.

Question

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The value-expressive function of attitudes is a true statement. It means that the attitudes that people hold reflect their values and provide a positive expression of their identity. Consumers may express their values through the products they buy and the brands they choose to associate with, which then becomes a reflection of their self-concept.

The Value-Expressive Function of Attitudes Provides a Positive Expression of the Type