The utilitarian function of attitudes enables consumers to express their core values, self-concept, and beliefs.

Question

Quizplus · Accepted Answer

The utilitarian function of attitudes is primarily about the basic principles of pleasure and pain, guiding consumers towards products that provide pleasure or avoid pain, rather than expressing core values, self-concept, and beliefs, which are more aligned with the value-expressive function of attitudes.

The Utilitarian Function of Attitudes Enables Consumers to Express Their