Attitude change tends to be relatively enduring when it occurs in the central route.

Question

Quizplus · Accepted Answer

Attitude change that occurs through the central route tends to be more enduring because it involves a thorough processing of information and a deeper understanding of the issue at hand. In contrast, attitude change through the peripheral route may be more temporary and based on superficial cues, such as attractiveness or popularity of the source.

Attitude Change Tends to Be Relatively Enduring When It Occurs