According to social judgment theory, assimilation occurs when:
A) the material presented toward the end of a message is most influential.
B) the material presented early in a message is most influential.
C) an incoming message falls within the latitude of rejection.
D) an incoming message falls within the latitude of acceptance.

Question

Quizplus · Accepted Answer

Social judgment theory suggests that assimilation occurs when the incoming message falls within the latitude of acceptance. In other words, people are more likely to accept information that falls within their existing beliefs and values. This is because they are more likely to see that information as consistent with their worldview, and thus, more deserving of consideration.

According to Social Judgment Theory, Assimilation Occurs When