The statement "I always buy that brand" is an example of the _____ component of attitude.
A) cognitions
B) affect
C) behavior
D) trustworthiness

Question

Quizplus · Accepted Answer

The statement "I always buy that brand" is an example of an action or behavior, which is a component of attitude. The other components of attitude are cognitive (beliefs and thoughts about the object) and affective (feelings and emotions about the object). Trustworthiness is not a component of attitude, but rather a trait or characteristic of a person or brand.

The Statement "I Always Buy That Brand" Is an Example