Identify a true statement in the context of message appeals.
A) Highly explicit content tends to direct consumers' attention toward the product and increases product recall.
B) Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.
C) Sexually appealing ads are usually not persuasive because consumers consider them to be exploitative.
D) Humorous ads appear to be most effective when a consumer's attitudes are initially positive rather than negative.

Question

Quizplus · Accepted Answer

Research has shown that humorous ads are more effective when a consumer's attitudes towards the product or brand are initially positive rather than negative. Highly explicit content and fear appeals can be effective in certain situations, but may also alienate some consumers. Sexually appealing ads can also be effective, but it depends on the product and target audience.

Identify a True Statement in the Context of Message Appeals