Which of the following statements is true in the context of source credibility?
A) Trustworthy sources cannot be persuasive even if they are experts.
B) The credibility of a spokesperson has a stronger influence than the credibility of a company.
C) The credibility of a company has a stronger influence than the credibility of a spokesperson.
D) Expert sources cannot be persuasive even if they are perceived as being untrustworthy.

Question

Quizplus · Accepted Answer

The credibility of a spokesperson can have a stronger influence on the audience's perception and acceptance of a message than the credibility of the company itself. This is because individuals often connect with and trust messages from other individuals more readily than from faceless organizations.

Which of the Following Statements Is True in the Context