Mike has a passion for computer games. He owns three top-of-the-line gaming computers. He keeps himself updated about the latest models and their features. In the context of the elaboration likelihood model, which of the following is most likely to be activated when Mike comes across an advertisement for an advanced gaming computer that has been introduced in the market?
A) The peripheral route to persuasion
B) The ego-defensive function of attitudes
C) The value-expressive function of attitudes
D) The central route to persuasion

Question

Quizplus · Accepted Answer

The central route to persuasion is most likely to be activated in this scenario as Mike has a high involvement in the topic and has knowledge about the latest models and their features. He is likely to carefully process the information presented in the advertisement and make a decision based on the central arguments rather than being persuaded by peripheral cues.

Mike Has a Passion for Computer Games