In the context of consumer behavior, situational influences do not affect the value of things.

Question

Quizplus · Accepted Answer

Situational influences can affect the value that consumers place on goods and services. For example, a product might be seen as more valuable to a consumer if they are in an urgent situation and need it quickly. Alternatively, the value of a product might be diminished if it is seen as unnecessary or inappropriate for the current situation.

In the Context of Consumer Behavior, Situational Influences Do Not