Which of the following will create a perception of a discount store?
A) Playing music below the audible threshold
B) Using predominantly blue background for displays
C) Limiting the use of direct fluorescent (white) lighting
D) Using signs that emphasize price by using large numerals

Question

Quizplus · Accepted Answer

Using signs that emphasize price by using large numerals is a common strategy used by discount stores to create a perception of value for customers. This will help customers quickly identify discounted prices and reinforce the idea that the store offers affordable prices. Playing music below the audible threshold and limiting the use of direct fluorescent (white) lighting may create a pleasant shopping environment, but they may not necessarily create a perception of a discount store. Using predominantly blue background for displays may be a common color choice for discount stores, but by itself may not be enough to create a perception of a discount store.

Which of the Following Will Create a Perception of a Discount