Consumers who are sensitive to the negative role of price:
A) collect and redeem coupons.
B) use price to convey prestige.
C) are not very bargain conscious.
D) desire things with high prices.

Question

Quizplus · Accepted Answer

Consumers who are sensitive to the negative role of price are likely to be more price-conscious and actively look for ways to reduce the cost of their purchases. They may collect and redeem coupons to save money, which shows their sensitivity to price. Option B is not likely as using price to convey prestige is more common among consumers who are not price-sensitive. Option C is incorrect as being price-sensitive means being bargain conscious. Option D is also incorrect as consumers who are sensitive to the negative role of price do not desire things with high prices, rather they look for value for money.

Consumers Who Are Sensitive to the Negative Role of Price