In selecting the best information source, consumers:
A) consider the ease of obtaining information from the source.
B) rely on the sources they know to be biased in favor of the product under consideration.
C) with high self-esteem favor impersonal sources of information such as the Internet.
D) do not consider the speed with which information can be obtained.

Question

Quizplus · Accepted Answer

Consumers consider the ease of obtaining information from the source while selecting the best information source. Other options such as relying on biased sources or considering the speed of obtaining information are not as relevant for selecting the best source. High self-esteem may influence consumers to favor impersonal sources, but this is not the most important factor in selecting the best source.

In Selecting the Best Information Source, Consumers