Which of the following illustrates the behavioral influence decision-making perspective?
A) Kate browsing the Internet and visiting all the well-known dealers in the city to compare prices and quality to find the perfect sound system
B) Marcie visiting a department store to shop for casualwear and deciding to buy a beautifully displayed evening gown
C) Tamara and her friend planning to spend an entire weekend relaxing at their favorite spa
D) Leona visiting different dealerships and test-driving many cars before deciding which car to buy

Question

Quizplus · Accepted Answer

Behavioral influence decision-making perspective focuses on how external factors and social interactions influence a person's decision-making process. In this scenario, Marcie is influenced by the beautifully displayed evening gown at the department store and decides to buy it, indicating that her decision was influenced by external factors rather than her needs or wants. The other three scenarios do not demonstrate such external influence.

Which of the Following Illustrates the Behavioral Influence Decision-Making Perspective