Perceived quality, purchase intentions, and customer satisfaction can sometimes be improved by making consumers wait.

Question

Quizplus · Accepted Answer

There is evidence to suggest that perceived quality, purchase intentions, and customer satisfaction can be improved by making consumers wait. This is known as the "delayed gratification effect" and it can create a sense of anticipation and excitement around the product or service, leading to a greater appreciation and satisfaction when finally experiencing it. Furthermore, waiting can also create a perception of perceived scarcity or exclusivity, which adds value to the product or service in the eyes of the consumer. However, it should be noted that this strategy may not work for all customers and products, and excessive waiting times could lead to frustration and negative perceptions.

Perceived Quality, Purchase Intentions, and Customer Satisfaction Can Sometimes Be