Hank purchases a lawn mower based on a quick price comparison. However, after using the lawn mower, he acknowledges that the lawn mower is of superior quality. In acknowledging its superior quality, Hank is referring to its _____.
A) perceptual attributes
B) underlying attributes
C) determinant criterion
D) hedonic criterion

Question

Quizplus · Accepted Answer

Hank's acknowledgement of the lawn mower's superior quality suggests that he is referring to its underlying attributes, meaning the features and characteristics of the product that are not immediately visible but contribute to its performance and value.

Hank Purchases a Lawn Mower Based on a Quick Price