The pricing strategy where a company initially sets the price of its product low and then raises it later on in the product's life cycle is called:
A)price skimming
B)target pricing
C)life-cycle pricing
D)penetration pricing

Name: The pricing strategy where a company initially sets the price of its product low and then raises it later on in the product's life cycle is called: A)price skimming B)target pricing C)life-cycle pricing D)penetration pricing
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Question

Quizplus · Accepted Answer

The Answer is D

The Pricing Strategy Where a Company Initially Sets the Price