Life-cycle pricing:
A)attempts to establish a price that can be maintained throughout the life of the product
B)sets the price high to begin with and then lowers it later on in the life of the product
C)sets the price low to begin with and then raises it later on in the life of the product
D)is the same as target pricing

Question

Quizplus · Accepted Answer

Life-cycle pricing involves setting a price that can be maintained throughout the product's life, considering costs, competition, and customer demand over time.

Life-Cycle Pricing