When the iPhon was introduced its price was set by which of the following?
A)Bonus pricing
B)Life-cycle pricing
C)Penetrating pricing
D)Skimming pricing

Question

Quizplus · Accepted Answer

The iPhone was introduced with a skimming pricing strategy, which entails setting a high price for a product during its initial launch to capitalize on the demand of early adopters who are willing to pay a premium for the product. This is followed by gradually decreasing the price as the product matures and competition increases.

When the IPhon Was Introduced Its Price Was Set by Which