An insight is ______.
A)a new idea for a product or service
B)the combined force of all information gathered from observation and interviews
C)an interpretation of an observation that provides new understanding
D)a complete knowledge of the observed persons' actions in a particular situation

Question

Quizplus · Accepted Answer

An insight is an interpretation or understanding gained from observing a situation or behavior. It is not necessarily a new idea for a product or service (A), nor does it require complete knowledge of observed persons' actions in a particular situation (D). While an insight may involve information gathered from observation and interviews, it specifically refers to the new understanding that arises from that information (B).

An Insight Is ______