In this pricing strategy, a product or service is offered at or below cost in order to attract more customers:
A)skimming
B)loss-leader
C)customer-led
D)competition-led

Question

Quizplus · Accepted Answer

The pricing strategy described in the question is a loss-leader strategy, where a product or service is sold at a loss or below cost to attract customers who may also purchase additional products or services at a higher price. Skimming pricing strategy involves setting a high price for a new product initially, whereas customer-led and competition-led pricing strategies are based on the preferences and actions of customers and competitors, respectively.

In This Pricing Strategy, a Product or Service Is Offered