This method of pricing involves pricing the product based on how it benefits the customers:
A)target-return pricing
B)customer-led pricing
C)value-based pricing
D)benefit pricing

Question

Quizplus · Accepted Answer

Value-based pricing involves assessing the benefits of the product or service for the customer and pricing accordingly. This pricing method ensures that the price is in line with the value the customer receives, thereby increasing customer satisfaction and loyalty. Target-return pricing focuses on achieving a certain profit level, customer-led pricing takes into consideration customer responses to pricing, and benefit pricing is not a commonly used term.

This Method of Pricing Involves Pricing the Product Based on How