White Inc. places an ad in a dental trade magazine, Albus Review, for a new product. It asks for those interested in the product to request an informational pamphlet by email. The names and addresses of those dentists that request information are then given to the sales force at White Inc. This is an example of how _____ activities can be combined with personal selling.

Question

Quizplus · Accepted Answer

This is an example of direct marketing, as White Inc is directly targeting individual dentists with the informational pamphlet and gathering their information for future personal selling activities.

White Inc Places an Ad in a Dental Trade Magazine, Albus