Question 1

While shopping at a local retail store, Jenna sees an ad for Aileen sunscreen lotion on the back of her shopping cart. This is an example of:
A)aerial advertising.
B)transit advertising.
C)a mobile billboard.
D)in-store media.
E)interactive media.

Accepted Answer

This is an example of in-store media, as the ad is placed on the back of a shopping cart within the retail store.

Question 2

Which of the following is an advantage of outdoor advertising?
A)No waste coverage
B)Ease of measurement of audience size
C)Wide coverage of local markets
D)Low costs
E)Slow wearout

Accepted Answer

Outdoor advertising provides wide coverage of local markets, making it an effective way to target audiences in specific geographic locations. This can be especially advantageous for local businesses looking to reach their target market within a specific region.

Question 3

_____ are a form of transit advertising that appear on the sides, backs, and/or roofs of buses, taxis, trains, and subway and trolley cars.
A)Inside cards
B)Aerial ads
C)Specialty ads
D)Terminal posters
E)Outside posters

Accepted Answer

Outside posters, also known as transit ads, are a form of transit advertising that appear on the sides, backs, and/or roofs of buses, taxis, trains, and subway and trolley cars.

Question 4

While walking on the street, Carlos sees an animated electronic billboard in Spanish for Amado home appliances on top of a taxicab. This is an example of a(n):
A)terminal transit poster.
B)inside card.
C)outside poster.
D)interactive billboard.
E)aerial ad.

Accepted Answer

The billboard is located outside on top of a taxicab, making it an outside poster.

Question 5

A particular research concluded that approximately two-thirds of all consumers' purchase decisions are made while shopping. Given this fact, which of the following media should be most effective in influencing consumer decisions?
A)Nationally televised ads
B)In-store media
C)Local newspaper coupon supplements
D)Parking meter advertisements
E)Billboards

Accepted Answer

In-store media would be the most effective in influencing purchase decisions because the research suggests that decisions are made while shopping, meaning that consumers are physically in the store at the time. In-store media such as displays, signage, and product demonstrations can grab consumers' attention and help influence their purchase decisions. The other options listed are less likely to be effective in this scenario.

Question 6

A cab service company uses a global positioning satellite (GPS) system to customize the advertising messages shown on top of its taxicabs. This is an example of technology-driven _____ advertising.
A)specialty
B)transit
C)aerial
D)network
E)broadcast

Accepted Answer

Transit advertising refers to advertising displayed on any mode of transportation, including taxicabs. The use of GPS technology to customize the advertising messages on top of the taxicabs makes it technology-driven transit advertising. Specialty advertising involves the use of promotional products with the company's name or logo. Aerial advertising is delivered by airplanes flying banners or billboards. Network and broadcast advertising typically refer to television, radio, and online ads.

Question 7

The cost of mobile billboards depends on:
A)the number of clicks.
B)the number of recalls.
C)sales of the product advertised.
D)the geographic area advertised in.
E)the speed of the billboard.

Accepted Answer

The cost of mobile billboards depends on the geographic area advertised in. The larger the area, the higher the cost. Other factors like number of clicks, recalls, sales of the product advertised, and speed of the billboard do not directly affect the cost.

Question 8

Kevin sees an ad for Crixus Car Rental on a luggage trolley at the airport. The ad is an example of:
A)a sales promotion.
B)stationary advertising.
C)transit advertising.
D)aerial advertising.
E)free-form advertising.

Accepted Answer

The ad on the luggage trolley at the airport is an example of transit advertising, which refers to advertising messages placed on vehicles such as buses, trains, taxis, and airport shuttles.

Question 9

There has been a renewed interest in transit advertising over the last few years due to:
A)the increased number of women in the work force.
B)the development of Internet advertising.
C)the ban on billboard advertisements for cigarettes.
D)an increase in the number of consumers who are over 60.
E)a change in entertainment venues.

Accepted Answer

The increased number of women in the workforce has led to more people commuting, which increases the audience for transit advertising.

Question 10

Floor displays, island showcases, electronic signs, and other forms of advertising that appear in train or subway stations and airline terminals are all forms of:
A)transit advertising.
B)aerial advertising.
C)buzz marketing.
D)branded entertainment.
E)above-the-line advertising.

Accepted Answer

Transit advertising refers to any type of advertisement that is displayed in transportation facilities or vehicles, such as train or subway stations, airline terminals, buses, or taxis. Floor displays, island showcases, electronic signs, and other forms of advertising that appear in these locations are all examples of transit advertising. Therefore, A) transit advertising is the correct answer.

Question 11

Advertisements for restaurants, TVs, radio stations, or other products and services placed above the seats and luggage areas in commuter buses are known as:
A)aerial ads.
B)in-store ads.
C)terminal posters.
D)inside cards.
E)mobile ads.

Accepted Answer

Inside cards are advertisements placed above the seats and luggage areas in commuter buses. Aerial ads refer to ads that are flown behind airplanes or displayed on blimps or balloons. In-store ads are ads placed within a physical retail store. Terminal posters refer to ads placed in transportation terminals such as airports or train stations. Mobile ads are advertisements delivered on mobile devices.

Question 12

While driving, Janice notices an animated, electronic billboard ad for Zesty Soda on top of a passing taxicab. This is an example of:
A)specialty advertising.
B)stationary advertising.
C)transit advertising.
D)aerial advertising.
E)free-form advertising.

Accepted Answer

Transit advertising refers to ads placed on vehicles or in transportation areas, such as buses, taxis, and train stations.

Question 13

Outdoor advertising would best be suited for a company whose communication objective is to:
A)attain brand awareness.
B)explain a complex product advantage.
C)create an attitude change.
D)stimulate product trial for a new gadget.
E)expand exposure time of its advertising messages.

Accepted Answer

Outdoor advertising, such as billboards, is great for increasing brand awareness because it provides a wide reach and creates repeated exposure for the brand. It is less effective for communicating complex product advantages or creating attitude changes, which may require more targeted messaging and audience engagement. While outdoor advertising can help stimulate product trial by creating interest and awareness, it may not be the most effective strategy for a new gadget, which may require demonstrations or interactions with the product. Overall, the primary strength of outdoor advertising is its ability to expand exposure time for advertising messages, particularly for branding and awareness campaigns.

Question 14

Which of the following is an advantage of outdoor advertising?
A)Ability to communicate complex messages
B)Low cost
C)Elimination of waste coverage
D)Geographic flexibility
E)Limited exposure

Accepted Answer

The advantage of outdoor advertising is geographic flexibility as it can be placed in different locations to target specific demographics or geographic areas.

Question 15

While travelling on a commuter bus, Lauren notices an ad for Flare deodorant above her seat. This is an example of a(n) _____ used in transit advertising.
A)outside poster
B)aerial banner
C)spectacular
D)inside card
E)terminal poster

Accepted Answer

An inside card is an advertisement placed in the interior of a transit vehicle such as a bus or subway, which is exactly what Lauren noticed on her commuter bus.

Question 16

While commuting by a local bus, Trevor notices an ad for "Tantalize Sandwiches" above his seat. This is an example of:
A)transit advertising.
B)an out-office media outlet.
C)aerial advertising.
D)a mobile billboard.
E)specialty advertising.

Accepted Answer

Transit advertising includes ads placed on buses, trains, subways, and other forms of public transportation. In this scenario, the ad for Tantalize Sandwiches is placed on the local bus, making it an example of transit advertising.

Question 17

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?
A)Outdoor advertising
B)Specialty advertising
C)Print media
D)In-store advertising
E)In-flight advertising

Accepted Answer

Outdoor advertising, such as billboards and transit ads, can be strategically placed in local markets to provide wide coverage and high levels of frequency as consumers travel along the same routes repeatedly. Specialty advertising, print media, in-store advertising, and in-flight advertising may not always have as broad of a reach or as high of a frequency.

Question 18

An ad in a subway for a local Mexican restaurant is an example of:
A)a sales promotion.
B)specialty advertising.
C)transit advertising.
D)aerial advertising.
E)free-form advertising.

Accepted Answer

The ad in a subway for a local Mexican restaurant is an example of transit advertising, which means advertising on public transportation such as buses, trains, subways, etc.

Question 19

_____ is targeted at the millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways.
A)Aerial advertising
B)Transit advertising
C)In-store advertising
D)Specialty advertising
E)Promotional products marketing

Accepted Answer

Transit advertising is specifically targeted at people who use commercial transportation services like buses, taxis, trains, and subways. It includes various forms of advertisements placed in and on these modes of transportation, such as posters, digital displays, and wraps.

Question 20

A City of Boston public transit bus was painted to look like a large loaf of Galaxy Bread. This is an example of:
A)bulletin advertising.
B)a mobile billboard.
C)free-form advertising.
D)a printacular.
E)aerial advertising.

Accepted Answer

This is an example of a mobile billboard, as the bus is essentially functioning as a moving billboard for Galaxy Bread.

Quiz 13: Support Media

While shopping at a local retail store, Jenna sees an ad for Aileen sunscreen lotion on the back of her shopping cart. This is an example of:

Which of the following is an advantage of outdoor advertising?

_____ are a form of transit advertising that appear on the sides, backs, and/or roofs of buses, taxis, trains, and subway and trolley cars.

While walking on the street, Carlos sees an animated electronic billboard in Spanish for Amado home appliances on top of a taxicab. This is an example of a(n) :

A particular research concluded that approximately two-thirds of all consumers' purchase decisions are made while shopping. Given this fact, which of the following media should be most effective in influencing consumer decisions?

A cab service company uses a global positioning satellite (GPS) system to customize the advertising messages shown on top of its taxicabs. This is an example of technology-driven _____ advertising.

The cost of mobile billboards depends on:

Kevin sees an ad for Crixus Car Rental on a luggage trolley at the airport. The ad is an example of:

There has been a renewed interest in transit advertising over the last few years due to:

Floor displays, island showcases, electronic signs, and other forms of advertising that appear in train or subway stations and airline terminals are all forms of:

Advertisements for restaurants, TVs, radio stations, or other products and services placed above the seats and luggage areas in commuter buses are known as:

While driving, Janice notices an animated, electronic billboard ad for Zesty Soda on top of a passing taxicab. This is an example of:

Outdoor advertising would best be suited for a company whose communication objective is to:

Which of the following is an advantage of outdoor advertising?

While travelling on a commuter bus, Lauren notices an ad for Flare deodorant above her seat. This is an example of a(n) _____ used in transit advertising.

While commuting by a local bus, Trevor notices an ad for "Tantalize Sandwiches" above his seat. This is an example of:

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?

An ad in a subway for a local Mexican restaurant is an example of:

_____ is targeted at the millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways.

A City of Boston public transit bus was painted to look like a large loaf of Galaxy Bread. This is an example of: