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In the Ad Agency Industry, Clients Refer To

Question 31

Multiple Choice

In the ad agency industry, clients refer to:


A) an advertiser or organization that has the product, service, or cause that needs to be marketed.
B) any media, which plays a crucial role in the process of marketing communication.
C) a purchaser of the consumer product advertised.
D) a market for business or consumer products.
E) an advertising agency that specializes in the creation of the communications messagE.The advertisers, or clients, are the key participants in the integrated marketing communications process.They have the products, services, or causes to be marketed, and they provide the funds that pay for advertising and promotions.

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