Jim, an employee of CL Inc., is responsible for planning, marketing, budgeting, sales, and profit performance of a specific brand. He has two assistants who help in planning, implementing, and controlling the marketing program. In this scenario, Jim is an example of a(n) _____.

Question

Quizplus · Accepted Answer

The description of the employee's responsibilities matches those of a product manager, who is responsible for the overall performance of a specific product or brand, including planning, marketing, budgeting, sales, and profit. The fact that Jim has two assistants who help him with the marketing program also supports the notion that he is a product manager. Art directors, copywriters, account executives, and account directors may be part of the marketing team, but they are not responsible for all of the functions listed in the scenario.

Jim, an Employee of CL Inc