Question 1

Which country has the biggest market for Tupperware?

Accepted Answer

Indonesia has the biggest market for Tupperware, with more than 50% of the households owning Tupperware products. Tupperware has been operating in Indonesia since 1971 and has become a popular brand in the country.

Question 2

The less frequently a product is ordered,the lower the inventory carrying costs.

Accepted Answer

Inventory carrying costs are not solely determined by order frequency; they depend on factors like storage, insurance, and obsolescence, which can be high even for infrequently ordered products.

Question 3

eBay was a pioneer in a form of online marketing known as:

Accepted Answer

eBay was a pioneer in peer-to-peer (p-to-p) online marketing, allowing individuals to sell products directly to other individuals.

Question 4

Marketing channels exist to create utility for customers.The major categories of channel utility include all of the following except:

Accepted Answer

The major categories of channel utility include place utility, information utility, form utility, and time utility. Price utility is not considered a category of channel utility.

Question 5

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

Accepted Answer

Consumer channels tend to be longer than industrial channels because they involve more intermediaries such as retailers, wholesalers and agents, while industrial channels often involve direct selling from manufacturers to businesses.

Question 6

In less-developed countries the most important channel of distribution is:

Accepted Answer

In less-developed countries, public marketplaces are often the most important channel of distribution as they allow for easy access to a variety of goods and services for both producers and consumers. These marketplaces may be open-air or indoor, and vendors may sell directly to consumers or to other middlemen who then distribute the products further. Door-to-door sales may also be common, but the scale of distribution is typically smaller. Wholesale marketplaces and retail stores may also exist, but they may not be as prevalent as public marketplaces. Pyramid schemes, while unfortunately common in some less-developed countries, are not a legitimate or sustainable channel of distribution.

Question 7

In spite of Walmart's potential to transform India's retail sector for the better,Indian activists and policy makers are worried because:

Accepted Answer

Indian activists and policy makers are worried about Walmart's entry into the Indian market because of a combination of reasons - opposition to the Western-style, big-box retailing format, concerns about the impact on small shopkeepers who form a large proportion of the retail sector, suspicions about the company's motives and past actions, and historical grievances related to the exploitation of India's resources by colonial powers such as the British East India Company.

Question 8

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials,in-process inventory,and finished goods from producers to customers.

Accepted Answer

The statement accurately defines the concept of logistics management.

Question 9

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Accepted Answer

This statement is true. Procter & Gamble had to briefly close plants in Egypt due to political upheaval in the Middle East in spring 2011, which affected the supply of products for South Africa.

Question 10

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Accepted Answer

By shipping their wines in refrigerated containers, the importers are adding form utility to the product - that is, changing the physical form of the product to enhance its value to the consumer. The refrigeration helps maintain the quality of the wine during transport and storage, which adds value to the product. Place utility refers to the convenience of having the product available in a certain location, time utility refers to having the product available at a certain time, information utility refers to providing useful information about the product, and worker utility refers to making the work of the employees more efficient.

Question 11

A company or activity that is somewhat removed from the final customer is said to be upstream in the value chain.

Accepted Answer

This statement is true. Upstream refers to activities that are more removed from the final customer and closer to the beginning of the value chain, such as manufacturing or raw material production. Downstream activities are closer to the final customer, such as marketing or sales.

Question 12

Sales representatives in which Japanese industry cultivate close,long-term relations with customers by selling door-to-door?

Accepted Answer

The answer of Sales representatives in which Japanese industry cultivate...

Question 13

"Channel strategy" involves an analysis of each shipping mode to determine which mode,or combination of modes,will be both effective and efficient in a given situation.

Accepted Answer

This is correct. Channel strategy involves analyzing shipping modes to determine the most effective and efficient option for a given situation.

Question 14

Trucks capability is second only to water in terms of the variety of products that can be transported.

Accepted Answer

The answer of Trucks capability is second only to water...

Question 15

By definition,a retailer that caters to the general public would be "downstream" in an industry's supply chain.

Accepted Answer

Downstream refers to the stages in the supply chain that come after the manufacturing or production of a product, and retailers that sell to the general public would be considered downstream in the supply chain.

Question 16

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words,it is the ability to create:

Accepted Answer

"Place utility" refers to making a product conveniently available to customers, which is exactly what Coca-Cola does by ensuring that their product is widely distributed and easy to find, thus placing it within an arm's reach of desire.

Question 17

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

Accepted Answer

This is a factual statement reported by various news sources in 2013. IKEA did indeed temporarily halt sales of their meatballs in several countries after tests revealed the presence of horse meat.

Question 18

Peer-to-peer (p-to-p)marketing uses distribution channels through:

Accepted Answer

Peer-to-peer marketing often involves the use of electronic commerce, such as social media or online communities, to facilitate the distribution of information and recommendations about products or services from one consumer to another. Business-to-consumer, business-to-business, door-to-door, and manufacturer-to-wholesaler channels are not necessarily inherent to peer-to-peer marketing.

Question 19

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

Accepted Answer

Establishing a joint venture with a local partner is a common market-entry approach for global retailers, as it allows them to benefit from the local partner's knowledge of market conditions, regulations, and cultural nuances. This approach can help mitigate risks and facilitate a smoother entry into a new market.

Question 20

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

Accepted Answer

The answer of Water transportation is rated "low" in reliability...

Quiz 12: Global Marketing Channels and Physical Distribution