Question 1

Cybersquatting is the practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it.

Accepted Answer

This is the definition of cybersquatting.

Question 2

Which of the following digital revolution pioneers created a "network of networks" that is now known as the Internet?

Accepted Answer

Vint Serf and Bob Kahn developed the Transmission Control Protocol/Internet Protocol (TCP/IP) in the 1970s, which allowed computers to communicate with each other across different networks. This ultimately led to the creation of the "network of networks" that we now know as the Internet.

Question 3

Policy makers in some countries are concerned about U.S.control of the Internet.Positions taken by countries such as ________ state that Internet is global and no single country should be in control.

Accepted Answer

India and Brazil have both expressed concerns about U.S. control of the Internet and have advocated for a more global approach to Internet governance.

Question 4

Cloud computing means that archives-including music and movies files,photos,and documents-are stored on massive remote servers and data centers in addition to individual users' computers.

Accepted Answer

Cloud computing involves storing data on remote servers and data centers, in addition to local devices.

Question 5

Industry experts expect marketers to integrate SMS with communication via other digital channels,such as the Internet and e-mail.

Accepted Answer

Industry experts do recommend integrating SMS with other digital communication channels, such as email and the Internet, for an effective and comprehensive marketing strategy.

Question 6

Localizing a Web site in native language can be done by translating a Web site from the home-country language.

Accepted Answer

The answer of Localizing a Web site in native language...

Question 7

Streaming media represents a huge market opportunity for the video game industry.

Accepted Answer

Streaming media, such as game streaming platforms like Twitch and YouTube Gaming, have created new opportunities for the video game industry to reach a wider audience and generate revenue through advertising, sponsorships, and subscription models. Therefore, it represents a significant market opportunity for the industry.

Question 8

________ is the term that refers to the merging of different industries such as computers,photography,and motion pictures.

Accepted Answer

Convergence refers to the combination of different industries, technologies or applications into a unified whole. This could include the merger of computers, photography, and motion pictures to create new products and services that integrate features from each industry.

Question 9

The integrated circuit and the concept of binary code permitted the development of the:

Accepted Answer

The integrated circuit and binary code made it possible to create smaller, more powerful computers, which eventually led to the development of personal computers. The other options listed were developed before the integrated circuit or binary code were invented.

Question 10

Robert Noyce and Jack Kilby are pioneers in the digital revolution.What contribution did they make?

Accepted Answer

Robert Noyce and Jack Kilby are credited with independently inventing the integrated circuit, also known as the silicon chip, in the late 1950s. This revolutionized the electronics industry and paved the way for the development of smaller, more powerful computers and other digital devices.

Question 11

A key player in the cell phone business who could have been first to market with a cell phone camera is:

Accepted Answer

Motorola was the key player in the cell phone business and they were the first to market with a cell phone camera.

Question 12

Which of the following pioneers of the digital revolution developed URL,http,and HTML,thus paving the way for the World Wide Web?

Accepted Answer

Tim Berners-Lee developed URL, HTTP, and HTML while working at CERN, which paved the way for the World Wide Web. Robert Noyce and Jack Kilby are credited with inventing the microchip, Vincent Atanasoff and Clifford Berry with building the first electronic computer, Vint Serf and Bob Kahn with developing the TCP/IP protocol which is the backbone of the internet, and Steve Jobs and Steve Wozniak with co-founding Apple and developing the Apple Computer.

Question 13

In the 1950s,which company used transistor technology licensed from Bell Labs to develop the transistor radio?

Accepted Answer

Sony was the company that used transistor technology licensed from Bell Labs to develop the transistor radio in the 1950s.

Question 14

Mobile advertising is a term that describes the use of cell phones as channels for delivering advertising messages and conducting product and service transactions.

Accepted Answer

Mobile advertising specifically refers to using cell phones as a channel for advertising and conducting transactions.

Question 15

Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Accepted Answer

Brandwidth (or bandwidth) is the range of frequencies that can be transmitted over a communication channel, such as an internet connection or radio frequency. Therefore, the statement is true.

Question 16

Claude Shannon's technical report led to his pioneer work for which he is regarded as the inventor of:

Accepted Answer

Claude Shannon's technical report "A Mathematical Theory of Communication" introduced the idea of measuring information and laid down the foundation for the field of information theory. While Shannon did contribute to the development of electronic circuits, he did not invent the transistor or the silicon chip, and had no direct involvement with the creation of the Internet or spreadsheet software.

Question 17

An important trend in the use of information technology is "paid search advertising," whereby companies pay to have their ads appear when users type certain search terms.

Accepted Answer

Paid search advertising is a significant trend in the use of information technology, where businesses compensate to have their advertisements displayed when users search specific phrases.

Question 18

According to "digital opportunity index" published by the United Nations,the country that leads the world in providing its citizens with access to information and communications technologies (ICT)is:

Accepted Answer

According to the "digital opportunity index" published by the United Nations, South Korea leads the world in providing its citizens with access to information and communications technologies (ICT). This index measures the level of ICT access, use, and knowledge in a country, and South Korea has consistently ranked highest in recent years.

Question 19

Cloud computing refers to next-generation computing that is performed "in the cloud."

Accepted Answer

Cloud computing refers to the delivery of computing services, including servers, storage, databases, networking, software, analytics, and intelligence, over the internet (the cloud). This allows users to access and use these services from anywhere, using any device with an internet connection, without having to manage or maintain the underlying infrastructure themselves. Therefore, next-generation computing is often performed in the cloud, making the statement true.

Question 20

Google's Chrome operating system,which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Accepted Answer

The statement is true. Google Chrome OS is designed to work primarily with cloud-based applications and infrastructure, taking advantage of the benefits of cloud computing such as scalability, flexibility, and reduced hardware requirements.

Quiz 15: Global Marketing and the Digital Revolution