Question 1

Big-and-tall men's clothing or bicycles built for two are examples of ________.

Accepted Answer

The examples given represent niche market items, as they cater to specific and specialized needs or preferences within a larger market. Vertical network items refer to products or services that cater to a specific industry or trade, small-world network items refer to products or services that cater to a specific social network or group, open access site items refer to products or services that are not restricted by membership or access, and social contract items refer to products or services that involve a social agreement or obligation.

Question 2

The online community characteristic of ________ specifies that even though leaders emerge in online communities,the power structure of the community is decentralized and majority rule applies.

Accepted Answer

The characteristic of democracy in online communities specifies that the power structure of the community is decentralized, meaning that there is no one person or group of people that hold all the power. Instead, majority rule applies, meaning that decisions are made based on the majority opinion of the community. While leaders may emerge in online communities, they do not have ultimate control over the community's decisions and actions.

Question 3

Communicating with a friend via AIM or Facebook chat and feeling that you actually "talked" to her illustrates the online community characteristic of ________.

Accepted Answer

The online community characteristic of conversations refers to the exchange of information and ideas through various communication channels. Communicating with a friend via AIM or Facebook chat involves having a conversation with them, making option A the best choice. The other options are not directly related to the act of communicating with someone online.

Question 4

In an online community,leadership comes from a person's role in the creation of the community as well as from a person's ongoing participation and the quality of the person's contributions.This illustrates the online community characteristic of ________.

Accepted Answer

The answer of In an online community,leadership comes from a...

Question 5

An open access site:

Accepted Answer

An open access site enables anyone to participate without registration or identification.

Question 6

The online community characteristic of ________ specifies that communities thrive on communications among members.

Accepted Answer

The online community characteristic of conversations refers to the fact that communication is necessary for the growth and development of communities. Without communication among members, the community cannot thrive.

Question 7

WHEN YOUR POST CONTAINS ALL CAPITAL LETTERS TO EXPRESS YOUR ANGER,you are engaging in the practice of ________.

Accepted Answer

Using all capital letters to express anger is a form of aggressive online behavior known as "flaming." This type of behavior often involves personal attacks and can escalate quickly into bullying or harassment.

Question 8

Second Life's virtual world community includes three-dimensional depictions of physical spaces.This illustrates the online community characteristic of ________.

Accepted Answer

The virtual world community of Second Life includes three-dimensional representations of physical spaces, which demonstrates the characteristic of "presence" in the online community. This refers to the feeling of being physically present in a particular space or environment, despite interacting with it through a virtual medium.

Question 9

Converting lurkers into active users in an online community is related to the online community characteristic of ________.

Accepted Answer

The level of participation is the most relevant characteristic to converting lurkers into active users. Lurkers are individuals who read but do not participate in an online community. To convert them into active users, the online community needs to increase the level of participation through various means, such as using gamification techniques or encouraging engagement through incentives. The other options, such as conversations, presence, democracy, and standards of behavior, are important characteristics of an online community, but they are not directly related to converting lurkers into active users.

Question 10

________ means that the members of social communities,not traditional media publishers such as magazines or newspaper companies,control the creation,delivery,and popularity of content.

Accepted Answer

Media democratization refers to the idea that individuals, rather than traditional media publishers, are in control of creating, delivering, and popularizing content, often through social media or other online platforms. This shift represents a greater democratization of the creation and dissemination of information, as power is distributed more widely across society rather than being concentrated in the hands of a few large media organizations.

Question 11

A social contract:

Accepted Answer

The answer of A social contract:
...

Question 12

The online community characteristic of ________ specifies that the better communities supply tangible characteristics that create the sensation of actually being in a place or that make the environment look and feel real.

Accepted Answer

The characteristic described in the statement is presence, which pertains to the ability of an online community to create a virtual environment that feels like a physical place. Choices A, C, D, and E are not applicable to the given statement.

Question 13

The online community characteristic of ________ specifies that for an online community to thrive,a significant proportion of its members must be active (e.g.,post updates,make comments,upload content,etc).

Accepted Answer

The characteristic that best fits the description is the "level of participation." For an online community to thrive, a significant proportion of its members must be active, which implies a high level of participation. The other options, such as "conversations," "presence," "democracy," or "standards of behavior," do not directly address the level of participation required for a community to thrive.

Question 14

The online community characteristic of ________ specifies that virtual communities need norms in order to operate.

Accepted Answer

The characteristic that specifies that virtual communities need norms in order to operate is standards of behavior, which is option D. A virtual community needs explicit or implicit rules that help establish expectations for member behavior. Without clear standards of behavior, the virtual community is unlikely to function effectively, and conflict is likely to emerge.

Question 15

A niche market:

Accepted Answer

The answer of A niche market:
...

Question 16

Facebook is an example of an online community that has figured out how to improve on the online community characteristic of ________; that is,members can post status updates,make comments,upload photos,share notes and links,play social games,answer quizzes,decorate their profiles,upload videos,and create events.

Accepted Answer

Facebook enhances the level of participation by allowing members to engage in various activities such as posting updates, sharing content, and interacting with others, thereby increasing user involvement and interaction within the community.

Question 17

Did you ever notice that as you increase the number of connections you have on Facebook,you increase the likelihood of making new connections on Facebook? This is related to the social network characteristic of being ________.

Accepted Answer

The characteristic described in the statement is scale-free network, which means that a few nodes (connections) have a disproportionately large number of connections compared to others. As the number of connections increases for an individual, they become a more central node in the network and have access to more potential connections.

Question 18

If a social media site starts to lose visitors it resembles a deserted mining town in The Old West-empty saloons,banks,and stores with (digital)tumbleweed blowing across the streets.This is related to the online community characteristic of ________.

Accepted Answer

The characteristic referred to in the statement is presence, which refers to the sense of being a part of a community and the feeling that one's presence is noticed and valued. The comparison to a deserted mining town highlights the absence of this sense of presence, which can lead to a decline in participation and engagement on the platform.

Question 19

________ are rules that govern behavior.

Accepted Answer

Norms are rules or expectations regarding behavior that are widely shared within a culture or society. Ties are social connections between individuals, impressions are the way people perceive others, cascades refer to the spread of opinions or beliefs through a group, and nodes are points of connection in a network.

Question 20

If you buy an item on eBay you agree that you have entered into a legal contract to pay for it.This illustrates the online community characteristic of ________.

Accepted Answer

The statement about entering into a legal contract and agreeing to pay for an item purchased on eBay relates to the online community characteristic of standards of behavior. This means that there are certain rules and expectations that members of the eBay community must follow in order for transactions to be successful and fair for everyone involved.

Quiz 4: Digital Communities