Question 1

Search engines use meta tag descriptions to find your Web pages,while they display meta tag keywords next to the respective Web page URLs.

Accepted Answer

Search engines use meta tag descriptions to summarize the content of web pages in search results, but they do not display meta tag keywords next to the respective web page URLs. Instead, keywords influence how a page is indexed and ranked.

Question 2

A Web site is an active marketing tool.

Accepted Answer

A website is an active marketing tool because it allows businesses to showcase their products or services, communicate with potential customers, and generate leads or sales through online channels.

Question 3

Publishing your Web site means transferring your files to the Web server.

Accepted Answer

Publishing your Web site means uploading your files to the Web server so that they can be accessed by users on the internet.

Question 4

____ is the process of improving the amount of traffic that you get on your Web site.
A)URL management
B)Web optimization
C)HTMLx
D)SEO

Accepted Answer

SEO (Search Engine Optimization) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) through the use of various techniques, such as optimizing website content and structure, building high-quality backlinks, and using relevant keywords. This helps to increase the amount of organic (non-paid) traffic to a website, making it a key aspect of digital marketing strategies.

Question 5

It is a good idea to register your site with search engines that specialize in subject matter related to your Web site.

Accepted Answer

Registering your site with search engines that specialize in your website's subject matter can increase the chances of your website appearing in the search results and reaching your desired audience.

Question 6

____ contains trusted public information regarding Internet domain name registration services.
A)The W3C
B)InterNIC
C)The NSF
D)DNS

Accepted Answer

InterNIC is the organization responsible for managing domain name registrations and contains trusted public information regarding these services. The other options listed are not specifically related to domain name registration.

Question 7

The W3C is responsible for managing and coordinating the Domain Name System to ensure that every Internet address is unique,and that all users of the Internet can find all valid addresses.

Accepted Answer

The W3C (World Wide Web Consortium) is not responsible for managing and coordinating the Domain Name System. That responsibility falls under the Internet Corporation for Assigned Names and Numbers (ICANN).

Question 8

____ Web hosting is less expensive than other options because you do not have to pay for a dedicated server to host just your Web site.
A)SEO
B)Optimized
C)Virtual
D)Indexed

Accepted Answer

Virtual web hosting allows multiple websites to share a single server, which makes it a more cost-effective option compared to dedicated web hosting where you would have to pay for a server exclusively for your website.

Question 9

A ____ name is the server name portion of the URL.
A)domain
B)target
C)machine
D)path

Accepted Answer

The domain name is the server name portion of the URL. It specifies the address of a domain on the internet and identifies the server responsible for hosting the domain.

Question 10

Visitors often look at the description in the meta tag to determine whether they want to click that particular link (or URL)from the list of URLs that the search engine displays.

Accepted Answer

Visitors do look at the description in the meta tag to decide whether they want to click on the link or not.

Question 11

UTF-16 is the preferred encoding standard for Web pages,e-mail,and other applications.

Accepted Answer

UTF-8 is the preferred encoding standard for web pages, email, and many other applications due to its efficiency in representing a wide range of characters while maintaining backward compatibility with ASCII.

Question 12

One way to advertise your Web site is to negotiate reciprocal links in which you agree to link to a Web site if they agree to link to your Web site.

Accepted Answer

This is a common strategy for link building and can help drive traffic to your website.

Question 13

There are currently six companies that provide Web hosting services.

Accepted Answer

This statement is not accurate as there are countless companies that provide web hosting services, and the number is constantly growing.

Question 14

Optimizing a Web site involves editing the content and HTML in the Web page to increase its relevance to specific keywords and to remove barriers to the page indexing functions of search engines.

Accepted Answer

Optimizing a website involves making changes to the content and HTML of the webpage to make it more relevant to specific keywords and easier for search engines to index.

Question 15

The ____ is a compressed format that allows computers to display and manipulate text.
A)SEO
B)W3C
C)UTF
D)FTP

Accepted Answer

UTF (Unicode Transformation Format) is a character encoding that allows computers to display and manipulate text in various languages and scripts. It is not a compressed format but rather a way of representing characters in binary code.

Quiz 13: Html Special Feature 1: Attracting Visitors to Your Web Site

Search engines use meta tag descriptions to find your Web pages,while they display meta tag keywords next to the respective Web page URLs.

A Web site is an active marketing tool.

Publishing your Web site means transferring your files to the Web server.

____ is the process of improving the amount of traffic that you get on your Web site.

It is a good idea to register your site with search engines that specialize in subject matter related to your Web site.

____ contains trusted public information regarding Internet domain name registration services.

The W3C is responsible for managing and coordinating the Domain Name System to ensure that every Internet address is unique,and that all users of the Internet can find all valid addresses.

____ Web hosting is less expensive than other options because you do not have to pay for a dedicated server to host just your Web site.

A ____ name is the server name portion of the URL.

Visitors often look at the description in the meta tag to determine whether they want to click that particular link (or URL)from the list of URLs that the search engine displays.

UTF-16 is the preferred encoding standard for Web pages,e-mail,and other applications.

One way to advertise your Web site is to negotiate reciprocal links in which you agree to link to a Web site if they agree to link to your Web site.

There are currently six companies that provide Web hosting services.

Optimizing a Web site involves editing the content and HTML in the Web page to increase its relevance to specific keywords and to remove barriers to the page indexing functions of search engines.

The ____ is a compressed format that allows computers to display and manipulate text.