An example of the contrasting viewpoints of retailers and manufacturers is a ________.
A) manufacturer-sponsored cooperative advertising program
B) manufacturer attempting to increase national brand display space
C) manufacturer sponsoring training programs for retail sales personnel
D) manufacturer sponsoring point-of-purchase materials

Question

Quizplus · Accepted Answer

Retailers and manufacturers often have contrasting viewpoints when it comes to national brand display space. Retailers prefer to allocate more shelf space to their own private label brands, while manufacturers want to increase their national brand display space in order to increase sales and visibility. This can lead to negotiations and trade-offs between the two parties. Options A, C, and D involve cooperative efforts between retailers and manufacturers, which may not necessarily involve contrasting viewpoints.

An Example of the Contrasting Viewpoints of Retailers and Manufacturers