The training of personnel to sell related merchandise (such as batteries,a case,and extra film with a camera)represents an attempt to maximize ________.
A) impulse sales
B) manufacturer cooperation
C) self-service merchandising
D) the number of customers drawn to a store

Question

Quizplus · Accepted Answer

Impulse sales refer to the purchases made by customers on the spur of the moment, without prior planning. Training personnel to sell related merchandise along with the primary product (camera) can stimulate impulse sales, thus maximizing revenue.

The Training of Personnel to Sell Related Merchandise (Such as Batteries,a