Question 1

Outline the steps in conducting a direct marketing strategy.

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Question 2

a.Describe the major advantages of buy online and pickup in store from a consumer's perspective.
b.Describe the major advantages of buy online and pickup in store from a retailer's perspective.

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Question 3

What are the relative advantages and disadvantages of airport retailing as compared to a traditional retail site?

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Question 4

Why are direct selling and conventional vending machines not generally considered part of direct marketing?

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Question 5

Differentiate between the Internet and the World Wide Web.

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Question 6

Describe four measures that a direct marketer can use to measure the results of a solicitation.

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Question 7

What are the advantages to a store-based retailer adding a direct marketing operation? ...the disadvantages?

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Question 8

a.Outline the major reasons why direct selling has fallen or stagnated over the past few years.
b.How can direct selling firms overcome these problems?

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Question 9

Describe the positive features of the World Wide Web for a retailer....the negative elements.

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Question 10

a.Outline the strategic business advantages of a retailer's use of direct marketing.
b.What are the major limitations to direct marketing?

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Question 11

Under what circumstances would you recommend that a retailer utilize a video kiosk?

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Question 12

Discuss the major recent retail developments in vending machines.

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Quiz 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing