Question 1

a.Under what conditions could secondary data sources be insufficient/inadequate for use in a retail research study?
b.Under what conditions could secondary data sources be sufficient/adequate for use in a retail research study?

Accepted Answer

The answer of a.Under what conditions could secondary data sources...

Question 2

a.Explain the components of a retail information system.
b.How does a retail information system differ from marketing research in retailing?

Accepted Answer

The answer of a.Explain the components of a retail information...

Question 3

Design a survey instrument to be completed by a mystery shopper investigating the quality of an appliance retailer's sales force.

Accepted Answer

The answer of Design a survey instrument to be completed...

Question 4

a.Describe the importance of the problem definition process in retail research.
b.Apply the problem definition process to the question of whether a new product has added to a supermarket's overall sales.

Accepted Answer

The answer of a.Describe the importance of the problem definition...

Question 5

Develop a semantic differential scale to determine Starbuck's retail image.

Accepted Answer

The answer of Develop a semantic differential scale to determine...

Question 6

Under what conditions should a retailer utilize a personal survey? ...a telephone survey? … a mail survey?

Accepted Answer

The answer of Under what conditions should a retailer utilize...

Question 7

A food-oriented retailer wishes to compile a list of 50 key frozen food items (in terms of sales,inventory turnover,and profitability).Outline internal secondary data sources for this problem.

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The answer of A food-oriented retailer wishes to compile a...

Question 8

Apply the marketing research process in retailing to the question of how an antiques shop specializing in costly Tiffany lamps can increase its sales.Utilize each stage of the process in terms of information sought,evaluation of information,and interpretation of information.

Accepted Answer

The answer of Apply the marketing research process in retailing...

Question 9

a.Under what conditions should a retailer use observation as a primary data source?
b.What are the major advantages to the use of observation versus surveys as a retail research technique?
c.What are the major disadvantages to the use of observation versus surveys as a retail research technique?

Accepted Answer

The answer of a.Under what conditions should a retailer use...

Question 10

a.Explain how the UPC has facilitated the data collection process for retailers.
b.How has electronic data interchange improved channel cooperation among retailers and their suppliers?

Accepted Answer

The answer of a.Explain how the UPC has facilitated the...

Question 11

a.Under what conditions should a retailer use experimentation as a primary data source?
b.What are major advantages to the use of experimentation in retail research?
c.What are major disadvantages to the use of experimentation in retail research?

Accepted Answer

The answer of a.Under what conditions should a retailer use...

Question 12

a.Illustrate how a Web-based retailer can base its retail strategy on nonsystematic research.
b.How can the strategy be improved through effective problem definition and relevant information?

Accepted Answer

The answer of a.Illustrate how a Web-based retailer can base...

Quiz 8: Information Gathering and Processing in Retailing

a.Under what conditions could secondary data sources be insufficient/inadequate for use in a retail research study? b.Under what conditions could secondary data sources be sufficient/adequate for use in a retail research study?

a.Explain the components of a retail information system. b.How does a retail information system differ from marketing research in retailing?

Design a survey instrument to be completed by a mystery shopper investigating the quality of an appliance retailer's sales force.

a.Describe the importance of the problem definition process in retail research. b.Apply the problem definition process to the question of whether a new product has added to a supermarket's overall sales.

Develop a semantic differential scale to determine Starbuck's retail image.

Under what conditions should a retailer utilize a personal survey? ...a telephone survey? … a mail survey?

A food-oriented retailer wishes to compile a list of 50 key frozen food items (in terms of sales,inventory turnover,and profitability).Outline internal secondary data sources for this problem.

Apply the marketing research process in retailing to the question of how an antiques shop specializing in costly Tiffany lamps can increase its sales.Utilize each stage of the process in terms of information sought,evaluation of information,and interpretation of information.

a.Under what conditions should a retailer use observation as a primary data source? b.What are the major advantages to the use of observation versus surveys as a retail research technique? c.What are the major disadvantages to the use of observation versus surveys as a retail research technique?

a.Explain how the UPC has facilitated the data collection process for retailers. b.How has electronic data interchange improved channel cooperation among retailers and their suppliers?

a.Under what conditions should a retailer use experimentation as a primary data source? b.What are major advantages to the use of experimentation in retail research? c.What are major disadvantages to the use of experimentation in retail research?

a.Illustrate how a Web-based retailer can base its retail strategy on nonsystematic research. b.How can the strategy be improved through effective problem definition and relevant information?