The sales director at WebMD is developing goals regarding sales revenue targets and the number of new medical-related content providers that the firm needs to maintain a competitive advantage.In which step of the strategic management process is the sales director most likely involved?
A) evaluating the firm's opportunities
B) formulating a new business direction
C) deciding on strategic goals
D) evaluating the strategic plan

Question

Quizplus · Accepted Answer

The sales director is in the process of translating the firm's mission, which is to maintain a competitive advantage, into strategic goals, which in this case involve sales revenue targets. The strategic management process includes seven steps: (1) ask, "Where are we now as a business?" (2) evaluate the firm's internal and external strengths, weaknesses, opportunities, and threats; (3) formulate a new business direction; (4) decide on strategic goals; and (5) choose specific strategies or courses of action. Steps (6) and (7) are to implement and then evaluate the strategic plan.

The Sales Director at WebMD Is Developing Goals Regarding Sales