Narrative 7-4
Emily Morgan is a 30-year veteran at Levi Strauss & Company. She joined the company as a secretary in the advertising department and slowly began rising through the ranks. The more she saw how the company worked, the more dissatisfied she became. In 1982, when talk of reinventing the company spread through headquarters and senior management began looking for volunteers, Morgan became a part of the change initiative. She led the team that designed the Develop Sources process, a system for working with suppliers. In 1995, Morgan became vice president for fulfillment, Asia. Her job was to convince Levi's Asian suppliers to adopt more efficient production and distribution techniques. The Asian suppliers were afraid of change. Once Morgan and her staff showed suppliers how use of the Develop Sources program would benefit them, Morgan's job to transform Levi's Asian operations became easier.
-What specific technique for dealing with resistance to change did Morgan use to convince the Asian suppliers that it was in their best interest to adopt the Develop Sources process?
A) coercion
B) top management support
C) education and communication
D) direction

Question

Quizplus · Accepted Answer

Morgan used education and communication to convince the Asian suppliers that it was in their best interest to adopt the Develop Sources process. She and her staff showed the suppliers how use of the program would benefit them, which helped to overcome their fear of change.

Narrative 7-4 Emily Morgan Is a 30-Year Veteran at Levi Strauss