Which term refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning?
A) attention
B) exposure
C) comprehension
D) sensation

Question

Quizplus · Accepted Answer

Comprehension refers to the process by which a consumer interprets or understands a stimulus in order to assign meaning to it. It is the final step in the perceptual process, after sensation and attention. Exposure refers to the process of bringing a stimulus to the consumer's attention, while sensation refers to the physical process of receiving stimuli through the senses.

Which Term Refers to the Interpretation or Understanding That a Consumer