A print advertisement for Nivea skin lotion uses tangible attributes like pastel colours and script-type fonts to make the product appear feminine. Which characteristic of the message does this exemplify?
A) figure-ground
B) discriminators
C) message source
D) physical characteristics

Question

Quizplus · Accepted Answer

The use of pastel colours and script-type fonts are physical characteristics of the advertisement that are used to evoke a feminine image, making it an example of this characteristic of the message.

A Print Advertisement for Nivea Skin Lotion Uses Tangible Attributes