In the 2015 federal election, the Conservative party ran a television commercial of Justin Trudeau saying: "The budget will balance itself." Which term refers to this process in which two different sensory traces are available to remember something?
A) repetition
B) dual coding
C) meaningful encoding
D) chunking

Question

Quizplus · Accepted Answer

Dual coding theory suggests that memory is improved when information is processed using both visual and auditory codes. In this case, the television commercial not only played the audio of Justin Trudeau's quote but also showed a visual of him speaking the words. The dual coding of the message likely helped it to be more memorable and impactful to viewers.

In the 2015 Federal Election, the Conservative Party Ran a Television