Which of the following is a relatively new approach to researching consumers that combines personality theory and motivation?

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Personology is a relatively new approach to researching consumers that combines personality theory and motivation. It seeks to understand how consumers' unique personalities and motivations influence their behaviors and decision-making processes. Nomological, idiographic, and uniqueness are all existing concepts in consumer research, but they do not specifically combine personality theory and motivation as personology does.

Which of the Following Is a Relatively New Approach to Researching