According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.
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Q15: The hierarchy of effects in the low-involvement
Q16: The knowledge function of attitudes allows consumers
Q17: In the attitude-toward-the-object (ATO) model, the belief
Q17: Attitude auditing refers to the extent to
Q18: The behavioral influence hierarchy suggests that behavior
Q19: The ATO approach is known as a
Q22: Changing schema-based affect is another way marketers
Q23: According to the ELM, if a consumer
Q23: According to the elaboration likelihood model,if the
Q25: Contradicting thoughts are known as negative arguments.
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